IRVINE, Calif.–(BUSINESS WIRE)–At this time, Weedmaps, the premier vacation spot for shoppers to find hashish merchandise and retailers, introduced Wheelhouse Labs, the advertising and marketing division of multifaceted leisure firm Wheelhouse, as their first leisure advertising and marketing company of document (AOR). This partnership signifies a pivotal step in Weedmaps’ ongoing pursuit to teach and lead the dialog round hashish, broaden consciousness by means of engagement with new audiences, and energy a clear and inclusive hashish financial system.
“This partnership is a pure match as each Weedmaps and Wheelhouse are working to pioneer change inside our industries,” stated Juanjo Feijoo, chief advertising and marketing officer of Weedmaps. “Wheelhouse is dedicated to elevating and connecting manufacturers with the perfect within the leisure enterprise, and we sit up for working with them to additional break down stigmas, normalize hashish, and broaden our viewers.”
Because the AOR for leisure technique, Wheelhouse Labs will likely be answerable for growing an built-in advertising and marketing technique for Weedmaps throughout content material, distribution, and expertise, successfully inserting the model on the intersection of leisure and tradition. This technique will even embrace scripted and unscripted tv, movie manufacturing and streaming platform content material. As well as, Wheelhouse Labs will assist help Weedmaps’ advertising and marketing initiatives throughout the partnership and leisure spectrum.
“Wheelhouse Labs thrives on serving to drive entry and inroads for intrepid manufacturers seeking to set up a brand new footprint with strategic leisure and partnership advertising and marketing efforts,” stated Dan Sanborn, President of Wheelhouse Labs. “Our collaboration with Weedmaps couldn’t be extra well timed; we imagine the business is able to embrace this daring new class and we’re excited to assist Weedmaps prepared the ground.”
By way of this built-in method, Wheelhouse Labs will place Weedmaps as one of many first know-how platforms inside the hashish area to make use of an leisure advertising and marketing technique. For extra info on Weedmaps, go to weedmaps.com, and for extra info on Wheelhouse, go to wheel-house.com.
Weedmaps is WM Holding Firm, LLC’s (“WMH”) B2C platform. By way of its web site and cell apps, Weedmaps gives shoppers with the most recent details about hashish retailers, manufacturers, and merchandise, facilitating product discovery and driving engagement with retail and model prospects.
Based in 2008, WMH is a number one know-how and software program infrastructure supplier to the hashish business, comprising B2C platform, Weedmaps, and B2B software program, WM Enterprise. Headquartered in Irvine, California, WMH employs roughly 430 professionals all over the world. WMH helps distant work for all eligible staff and has hubs in Denver, Colorado; Los Angeles, California; and Kitchener, Ontario. Go to us at www.weedmaps.com.
About Wheelhouse Labs
Sitting alongside Wheelhouse’s leisure and funding verticals, Wheelhouse Labs is a full-service built-in advertising and marketing and inventive lab, servicing Wheelhouse’s rising roster of shoppers, investments, TV & Movie productions and pioneering model partnerships. Wheelhouse Labs presents direct entry to the brightest minds in leisure, way of life, sports activities, tech and enterprise to drive modern concepts that create enterprise options. Labs is led by a various staff of name, inventive and advertising and marketing specialists firmly positioned on the intersection of manufacturers and tradition. The bicoastal staff gives full-service help together with model accelerator methods and improvement, improvement, influencer advertising and marketing, authentic content material, digital & efficiency advertising and marketing, strategic alliance and partnership improvement, and licensing.
Wheelhouse was launched in 2018 by award-winning producer and entrepreneur Brent Montgomery. A one-stop store for content material, expertise, manufacturers and capital, Wheelhouse harnesses enterprise and programming alternatives throughout industries and platforms, serving to corporations and creators to speed up and handle their ventures. The group consists of content material and manufacturing enterprise Wheelhouse Leisure (WHE); in-house model advertising and marketing and inventive innovation division Wheelhouse Labs; digital media division Wheelhouse DNA; and funding arm Wheelhouse 360 Companions. Montgomery serves as CEO of Wheelhouse.