Tom Ford has launched the Tom Ford Plastic Innovation Prize in a bid to discover a sustainable different to plastic.

The style designer has partnered with the inventive company 52HZ on the competitors, which is in search of submissions from inventors and entrepreneurs to create an alternative to thin-film plastic to guard the world’s oceans and scale back carbon footprint.

Ford stated in an announcement: “Sustainability is a key crucial subject in our lives now.

“Plastic air pollution is taking one of many biggest tolls on our surroundings and thin-film plastic makes up 46% of all plastic waste getting into our ocean. We’ll proceed to advocate for the adoption of the profitable improvements and can do no matter we will to show the tide of plastic air pollution and thin-film plastic particularly. We have to work in the direction of discovering an answer earlier than it’s too late to save lots of our surroundings.”

The previous Gucci and Yves Saint Laurent inventive director – who launched his eponymous luxurious model in 2006 – will lead the judging panel, which additionally contains the likes of designer and environmental activist Stella McCartney and actress Trudie Styler.

They are going to be analyzing the entries to ensure they’re in reality kinder to the planet and able to go on sale by 2025.

The winner will win a whopping $1 million (£700 million).

Submissions may be made up till October 24 by way of plasticprize.org.





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